Kimberly Clark: Kleenex catches colds
Mindshare London
What were the objectives for the creative work?
Kleenex Balsam tissues provides a soothing, protective balm to help prevent your nose from becoming red or drying out.
Objectives
Marketing
Every year Kleenex Balsam run a cold and flu campaign from October to February, which is the peak season for flu in the UK. But 2011 was different. The UK experienced the warmest October in 100 years and this unusual weather had cancelled the 'flu season, which ruined the launch of the Kleenex campaign. How do we react to the uncontrollable cold and flu...