Kenco Millicano Sunlight Blend: The Bright Tones

This case study explains how Kenco, the coffee brand, used a live event and social media to launch its new 'Millicano Sunlight Blend' product.

Kenco Millicano Sunlight Blend: The Bright Tones

Proximity London

How did the campaign make a difference?

Kenco set ambitious goals: to launch a new sub-brand of its Millicano coffee with a bang, gain instant name recognition and drive desire to try amongst coffee drinkers.

The campaign made Kenco Millicano's new Sunlight Blend coffee instantly famous – and truly brightened the days of millions of people through a live event that was made to be shared and delivered personalisation on an epic scale.

During an eight-hour event, the campaign reached fully 16% of all the people on Twitter that day in...

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