KBC: Gap in the market
Campaign details
Agency name: TBWA BelgiumCategory: Innovative Idea or Concept and Integrated CommunicationCountry: Belgium
Background
Briefing:
In today's economy, starting up a new business is very difficult. So how could KBC build up a relationship with future business owners and become a good bank in the eye of the general public? The plan was to bring those two groups together and become the middleman.
The market:
KBC is the historical industry leader of small and medium enterprises. Yet the number of budding entrepreneurs at KBC have been declining for a...