J&J drives Clean & Clear video messaging from 0 to 120
Geoffrey PrecourtWarc
In 2013, the digital-video count for Johnson & Johnson's (J&J) Clean & Clear brand stood at zero.
Since early 2014, the line of teen-focused dermatological products has picked up the pace, posting a minimum of two YouTube videos a week, and generating around 120 pieces of video content in just 12 months as a result.
In fact, Amy E. Pascal, J&J's senior director, digital marketing/North America, reported, the full total "was actually three times that number when we include the social content we've created...