Intel Corporation exhibition at CES 2014

This case study describes how an engaging experiential design strategy allowed Intel, the world's foremost producer of microprocessors, to stand out at the Consumer Electronics Show (CES).

Intel Corporation exhibition at CES 2014

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Executive summary

The consumer electronics show

Intel was determined to leverage CES 2014 as an opportunity to inspire brand advocates, and drive business growth by hosting an engaging exhibition experience to create emotional connections with the maximum number of visitors. Challenging objectives were set, each with a series of KPI targets, every one of which was exceeded.

Articulating the power of mobility, the breadth of devices, the application of new data and the innovation that Intel technology enables is a very complex story to distill. Success demanded a powerful, (and purposeful) experiential design...

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