IAMAI Marketing Conclave 2015: The marketing landscape, past, present and future

This event report, from the IAMAI's annual Marketing Conclave, rounds up several of the themes that emerged.

IAMAI Marketing Conclave 2015: The marketing landscape, past, present and future

Bindu Nair

The evolving role of the chief marketing officer, the function of data in marketers' lives and the mobile marketing ecosystem were among the key themes that emerged at the 11th IAMAI (Internet and Mobile Association of India) Marketing Conclave, held in Mumbai in June 2015, with the digital marketers, digital agencies and data vendors present all bringing their own perspectives and agendas.

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