IAB 2015: When, when, when will we tame the wild west of mobile?

This event report covers the core challenges facing digital marketers when it comes to taming the "wild west" that characterizes the mobile ecosystem.

IAB 2015: When, when, when will we tame the wild west of mobile?

Geoffrey PrecourtWarc

Anna Bager, the Interactive Advertising Bureau's (IAB) svp/general manager, mobile and video, directs the organization's Mobile Marketing Center of Excellence, an independently funded and staffed unit charged with driving growth for the mobile marketing, advertising and media marketplace.

Bager also leads the trade body's Digital Video Center of Excellence, which focuses on tying together various activities – including advanced TV, digital video and the Digital Content Newfronts – with the goal of representing what the IAB calls "a one-stop shop for thought leadership,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands