How removing the art led to the National Art School's best year ever

This case study explains how the National Art School (NAS) in Australia used social media to promote an art event, and improve perceptions of its approach to teaching and place in the community.

How removing the art led to the National Art School's best year ever

Campaign details

Agency: Saatchi & SaatchiAdvertiser: National Art SchoolAuthor: Joseph SmeatonTotal campaign expenditure: Under $500K

Strategic communications challenge

A central player in the Australian art scene

The National Art School (NAS) is a fully independent higher education provider, offering accredited Bachelor of Fine Art (BFA), Honours, and Master of Fine Art (by research) degree programs. The excellent NAS Gallery, Artists-in-Residence programs, and Study Centre for Drawing further enhance the school. The school is characterised by the 'atelier method' of teaching,...

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