How MasterCard masters technology for marketing
Geoffrey PrecourtWarc
For Adam Broitman – vp/senior business leader in MasterCard's Global Digital Marketing group – the best marketing depends on context, not shiny new technology.
And context, he told the Association of National Advertisers' (ANA) 2015 Digital & Social Media Conference in Rancho Palos Verdes, California, depends on a variety of factors including: "The amount of time that we have; the device we use at a given time; what we want to accomplish; and our location. They all add context and add to consumer behavior."
Whether it is facilitating seamless payments...