How 'Bogeyman' insights revived New York’s public TV

Geoffrey Precourt

This event report shows how Channel THIRTEEN, the PBS TV station in New York, boosted buzz and membership levels by championing the importance of quality programming.

How "bogeyman" insights revived New York's public TV station

Geoffrey PrecourtWarc

In Manhattan, Channel THIRTEEN – the Public Broadcasting Service (PBS) offering – is a cherished cultural resource, much like the Metropolitan Opera Company, Lincoln Center and the Frick Collection on the Upper East Side.

But just as the patrons of the finest arts tend to age along with the output of their preferred institutions, so do public-television stations appeal to audiences whose programming interests usually have little to do with pop culture.

As much as the occasional Downton Abbeyoffering punches up the demographics, Channel THIRTEEN...

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