Heart & Stroke Foundation of Canada: Make Health Last

This case study demonstrates how the Heart and Stroke Foundation of Canada encouraged people to take early action to ensure their final years of life are healthy ones.

Heart & Stroke Foundation of Canada: Make Health Last

Principal authors: Jonathan Daly, Liam Brown and Laura Davis, Lowe RocheContributing author: Jane Dorsett, Lowe Counsel

Introduction

This paper tells the story of how the Heart & Stroke Foundation (the Foundation) woke up our Baby Boomer target to the stark realities of heart disease and stroke, which takes 1 in 3 Canadians before their time1. We crafted the Make Health Lastcampaign which saw provocative multi-channel ads informing Canadians that the average Canadian will spend their final decade in sickness and disability, and encouraging them...

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