Harrison's Fund: I wish my son had cancer

This case describes a high impact, no-budget campaign by Harrison's Fund, a charity which seeks to raise awareness and funding for Duchenne Muscular Dystrophy.

Harrison's Fund: I wish my son had cancer

ais London

The team

Geoff Gower – Managing Partner, CreativeKevin Bratley – Creative DirectorDan Madden – CopywriterJohn Vinton – Deputy Creative Director, CopyMatt Eastwood – Art DirectorSharnna Peck – Creative ArtworkerAlan Powdrill – Photographer

How did the campaign make a difference?

Only by getting noticed could this campaign raise awareness of Duchenne Muscular Dystrophy (DMD), and thus raise money for vital research. The ad hit the headlines and really took off online. Website visits rose by 17,000%. Facebook reach...

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