Good Morning: Breakfast application

This case study explains how good Morning, a technology company, made the most of the Cannes Lions event to build relationships with potential clients.

Good Morning: Breakfast application

Advertiser/Client Name: Good Morning

Agency: Good Morning AS

Category: Information Technologies (IT)

Country Where Program Ran: France

Program Start Date: 06/16/13

Program End Date: 06/23/13

Product/Service Overview: Each summer the advertising elite gather at the “Cannes Lions”. The festival is the perfect place for us to build client relationships. We produced a mobile application that people attending the festival could use to order a free breakfast, delivered to his or her location in Cannes, personally by our CEO.

Objective of the campaign

Good Morning is a digital production company...

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