Golden Charter: Promoting local independent funeral directors

This case study describes a campaign by Golden Chartered, the prepaid funeral planning company, to promote local independent funeral directors using direct mailings, with a low budget.

Golden Charter: Promoting local independent funeral directors

Golden Charter

The team

Linzi Clingan, Katie Whyte, Justine McInally, Hilary Kidd, Louise Gold.

Other contributors:

The Insert Company – Data Analysis, Media and Print, Precision Creative and Media – Media Planners, Lift Design – Creative Work.

How did the campaign make a difference?

Funeral plans are not a subject most people like to talk openly about. This campaign overcame the challenge of promoting local independent funeral directors in a sensitive but engaging manner. An ROI of £9 per £1 spent proved that doordrops are key.

What details of the strategy make this...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands