Global Marketing Index, September 2014: Marketer optimism in Europe outpaces rest of world

This article summarises the results of Warc's Global Marketing Index (GMI) for September 2014.

Marketer optimism in Europe outpaces rest of world

Suzy YoungWarc

  • Trading conditions show improvement in all global regions
  • Marketing budgets rise for 21st consecutive month
  • Staffing levels continue to show steady growth

Marketing confidence in Europe rose to its highest ever level in September, according to Warc's latest Global Marketing Index.

The region's headline GMI index – which takes into account marketers' expectations for trading conditions, marketing budgets and staffing levels – rose 4.2 points from August to record a value of 60.2 this month, where a reading of 50.0 indicates neutral sentiment. The reading also represents an uptick...

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