Get creative with mobile ads
Sorcha Garduce and Rebecca RangeleyHavas Media and Sky Media
Interactive, rich media formats that are fun, relevant and engage with the user can increase ad recall by up to 20% over standard banner ads, according to a new study of smartphone users.
It is abundantly clear that the British public adore their mobile phones – over three-quarters of the population have a smartphone, with half of the time spent online now thought to be on mobile devices and the lion's share of this being via apps (Enders Analysis). In addition, there are numerous figures...