General Electric: Early morning

This case study describes how technology brand General Electric improved its brand perception in Brazil by creating strategic points of contact using different types of media.

General Electric: Early morning

Vinicius Silva and Isabela Albero

Campaign details

Brand owner: General ElectricLead agency: AlmapBBDOBrand: General ElectricCountry: BrazilIndustry Information technology, high-techChannels used: Internet - general, Internet - microsites, Magazines - business, trade, Magazines - consumer, Mobile and apps, Newspapers, Outdoor, out-of-home, Radio, Social media Media budget: $500k - $1 million

Executive summary

This case study describes how tehcnology brand General Electric improved Brazilian brand perception by creating strategic points of contact using different types of media. Aiming to understand more deeply who this specific consumer...

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