General Electric: Early morning
Vinicius Silva and Isabela Albero
Campaign details
Brand owner: General ElectricLead agency: AlmapBBDOBrand: General ElectricCountry: BrazilIndustry Information technology, high-techChannels used: Internet - general, Internet - microsites, Magazines - business, trade, Magazines - consumer, Mobile and apps, Newspapers, Outdoor, out-of-home, Radio, Social media Media budget: $500k - $1 million
Executive summary
This case study describes how tehcnology brand General Electric improved Brazilian brand perception by creating strategic points of contact using different types of media. Aiming to understand more deeply who this specific consumer...