Gatsby: 5th Dance Competition

Elaine Loh

This case study explains how the GATSBY 5th Dance Competition (GDC), an event organised by Mandom Corporation, a beauty and personal care company, was promoted in a search for Southeast Asia's best student dancers.

Gatsby: 5th Dance Competition

Elaine Loh

Campaign details

Brand owner: Mandom MalaysiaAgency: Monster InteractiveBrand: GATSBYCountry: Malaysia

Executive summary

This case study showcases the GATSBY 5thDance Competition (GDC), an event organised by Mandom Corporation along with their key partners and sponsors, in which they search for Southeast Asia's best student dancers. Every year, eight finalists from eight different countries, each having emerged as the champion of their country, compete against each other in the ultimate Japan Asia final. Malaysia was one of eight countries able to find a champion to represent it...

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