Garnier Black Naturals: Now no one will know when you color your greys!
Anjuri Jain
Campaign details
Brand owner: L'OrealLead agency: PublicisBrand: GarnierCountry: IndiaIndustry Hair careChannels used: Newspapers, Outdoor, out-of-home, Packaging and design , Point-of-purchase, in-store, Print - general, unspecified, TelevisionMedia budget: 5 - 10 million
Executive summary
This case study describes how, even though the crème colour category had gradually gained popularity amongst Indians over the years, it still remained underpenetrated by Garnier – the mother of India's leading crème hair colour brand, Garnier Colour Naturals....