Garnier: India's first anti-acne face wash for men

This case study describes how Garnier Men launched Garnier Men AcnoFight - the first ever anti-acne facewash for Indian men.

Garnier: India's first anti-acne face wash for men

Anjuri Jain

Campaign details

Brand owner: L'OrealLead agency: PublicisBrand: GarnierCountry: IndiaIndustry Skin care, sun protectionChannels used: Internet - general, Newspapers, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Product placement , Social media , Sponsorship - media, TelevisionMedia budget: 5 - 10 million

Executive summary

This case study describes how Garnier Men, a leading facewash brand in India, had faced great difficulty in its attempts to expand into the market. However, identifying an unmet need gap for Indian men...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands