GRAACC: Bald cartoons

This case study describes how Brazilian charity GRAAC (The Support Group to Children and Adolescents with Cancer) helped increase the self-esteem of cancer victims.

GRAACC: Bald cartoons

Ogilvy Brasil

What were the objectives for the creative work?

GRAACC (Support Group to Children and Adolescents with Cancer) offers medical treatment to children and adolescents with cancer and is one of the most respected charity institutions in Brazil.

Traditionally, its communication focuses on the National Day Against Child Cancer (November, 23 in Brazil). The campaigns' content also followed a "tradition". The theme had always the same: early diagnosis increases the chances of a positive outcome in the treatment.

This is utterly important, but we wanted the communication to contribute for society's maturing of its relationship with...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands