From the editor: The sensuality of marketing

Colin Grimshaw

This editorial introduces the April 2015 issue of Admap magazine, which focuses on multisensory marketing and new opportunities open to marketers in targeting the non-visual senses.

From the editor: The sensuality of marketing

Colin GrimshawWarc

Advertising executions that aim to stimulate a secondary sense over the primary visual communication have been widely used by food and drink brands – Marks & Spencer's beautifully shot 'food porn' and the Foster's 'Born in 1888' ads spring to mind. But recent scientific developments in the understanding of how the brain processes multisensory stimulation have taken sensory marketing on to a new level of sophistication.

This month's Admap through visual communication, and especially in multisensory combinations, with the aim of stimulating multiple senses to maximum effect...

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