FrogAsia: WordMania Challenge

Sailesh Wadhwa

This case study describes how FrogAsia, a education technology provider, used an online game to engage teachers and schoolchildren and improve the standard of English used in Malaysia.

FrogAsia: WordMania Challenge

Sailesh Wadhwa

Campaign details

Brand owner: FrogAsiaBrand: FrogAsiaCountry: MalaysiaIndustry Educational, universitiesChannels used: Email marketing , Events and experiential, Games and competitions , Mobile and apps , Public relations, Social media , Word of mouth, advocacyMedia budget: Up to 500k

Executive summary

This case study describes how FrogAsia – a technology in education-based company committed to ushering cloud-based learning into public schools across Malaysia – introduced the 'Word Mania Challenge Malaysia', with the aim of improving the overall standard of English language in the country.

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