FrogAsia: WordMania Challenge

Sailesh Wadhwa

This case study explains how FrogAsia, an education company, launched a national spelling competition in Malaysia to promote its cloud-based product.

FrogAsia: WordMania Challenge

Sailesh Wadhwa

Campaign details

Brand owner: FrogAsiaLead agency: Lowe & Partners MalaysiaBrand: FrogAsiaCountry: MalaysiaIndustry: Educational, universitiesChannels used: Earned media, buzz, Email marketing, Events and experiential, Games and competitions, Internet - microsites, Mobile and apps, Public relations, Word of mouth, advocacyMedia budget: Up to 500k

Executive summary

This case study describes how a national spelling competition was launched to promote cloud-based learning from FrogAsia, a Malaysian company that helps make education more fun and engaging.

FrogAsia committed to ushering in cloud-based learning in 10,000 state...

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