Friends of the Earth: Bee saver

This case study describes an integrated campaign by Friends of the Earth, the environmental charity, which sought to raise money to protect Britain's bees.

Friends of the Earth: Bee saver

Bluefrog / Open / Nonsense

The team

Debbie O'Dowd, Sandra Wild, Kathryn Holloway, Matthew White, Joseph Cullen, Kat Heath, Alf Cowan, Cat Hughes, Sharon Stammers, Leanor Hanny, Karen Simmons, Will Kemp, Chris Jamieson, Kate Moyster, Adam Hawes, Paul De Gregorio, Liza Royal, Ben Pugh.

Other contributors:

Bluefrog – Inserts-cold DM, Nonsense – Facebook-Retargeting-Web, Open – SMS marketing, Listen – Telemarketing, Intygra – Print and Distribution, DM Focus – Media Buying, JAA – Media Buying.

How did the campaign make a difference?

This multichannel marketing campaign was designed to raise money to save Britain's Bees....

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