Foxtel: Alert shirt

James Needham

This case study describes how Australian TV provider Foxtel created the Foxtel Alert Shirt, which turned professional sport from something you watch into something you're physically involved in.

Foxtel: Alert shirt

James Needham

Campaign details

Brand owner: FoxtelLead agency: CHE ProximityBrand: FoxtelCountry: AustraliaIndustry TV channels, services, programmesChannels used: Content marketing, Direct marketing, Internet - general, Internet - microsites, Online video, Outdoor, out-of-home, Packaging and design, Public relations, Social mediaMedia budget: Up to $500k

Executive summary

This case study describes how TV provider Foxtel created the Foxtel Alert Shirt, which turned professional sport from something you watch to something you're physically involved in. Australian Rules Football is a national obsession, and as a result free-to-air TV...

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