Everest: Playing the percentages

James Price

This case study shows how Everest, the British home improvements company, reversed declining performance through small improvements.

Everest: Playing the percentages

Principal author: James Price, MBA;Contributing authors: Ben Hitchcock, Everest; David Walsh and Carl Walsh, MediaCom; James Devon, MBA

How Everest make money

Everest sell windows, doors and conservatories. And everything they sell is made to order, so they don't have a fixed price list and you won't find them in any shops. The only way to buy an Everest window is to set up an appointment with an Everest consultant – who will come to your home, take measurements for what's needed, and give you a quote based on what you want. This...

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