Electric Ireland: Dancergy

This case study describes how Electric Ireland, the utility company, used Instagram video to leverage its sponsorship of a music festival.

Electric Ireland: Dancergy

Campaign details

Agency name: Cawley Nea/TBWACategory: Sponsorship/Joint effort/Tie-in and Innovative Idea or ConceptCountry: Ireland

Background

Electric Ireland is the country's largest electricity service provider. This was the fifth year Electric Ireland had secured the rights to sponsor Electric Picnic as the "Official Energy Partner" to the Festival. Electric Picnic is an annual music festival attracting an average of 33,000 people. Electric Ireland had 30 pairs of highly sought-after tickets to offer and wanted to give them away in an innovative, imaginative and entertaining way to match the energy and spirit of the...

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