Electric Ireland: Dancergy
Campaign details
Agency name: Cawley Nea/TBWACategory: Sponsorship/Joint effort/Tie-in and Innovative Idea or ConceptCountry: Ireland
Background
Electric Ireland is the country's largest electricity service provider. This was the fifth year Electric Ireland had secured the rights to sponsor Electric Picnic as the "Official Energy Partner" to the Festival. Electric Picnic is an annual music festival attracting an average of 33,000 people. Electric Ireland had 30 pairs of highly sought-after tickets to offer and wanted to give them away in an innovative, imaginative and entertaining way to match the energy and spirit of the...