Eight actionable ways to use social listening for your business: Tips from ExactTarget

Low Lai Chow

This event report outlines ways in which brands can make better use of social listening and embed the process within an organisation.

Eight actionable ways to use social listening for your business: Tips from ExactTarget

Low Lai Chow

Social listening, according to Jess Whittaker, strategic accounts consultant for ExactTarget, Salesforce Marketing Cloud, Asia, goes beyond simply monitoring what people are saying about your brand.

"Social listening is making sure we're using keywords around our company, our competitors, our industry, to listen to what conversations are happening out there," said Whittaker at the ClickZ Live event that took place in Singapore in December 2014. "It's not just about your profiles, but all the conversations that might be happening, that aren't happening in your...

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