EffectiveBrands: Best practices move beyond data to build a brand vision
Geoffrey PrecourtWarc
"What will it take to win in 2020?" Marc de Swaan Arons, founder of marketing-research consultancy EffectiveBrands, asked an opening day audience at the Association of National Advertisers' (ANA) 2014 Brand Masters Conference in Hollywood, Florida.
And it's a question he'll be asking again at the 4A's (Association of National Advertisers) Transformation 2014 gathering in Los Angeles in the third week of March.
EffectiveBrands, which has offices in New York, London, Amsterdam, Singapore and Tokyo, is on a bit of a roll with its Marketing2020 study...