EDF Energy: Feeling better about energy

This case study shows how EDF Energy, the UK energy company, differentiated its brand from competitors through a 'low carbon emissions' message to recruit customers more quickly than all other major suppliers.

EDF Energy: Feeling better about energy

Principal authors: Michael Salter, Havas Media; Shannon Singh and Craig Mawdsley, AMV BBDOContributing authors: Kate Cox, Havas Media; Hammad Mian and Cameron Hughes, EDF Energy

Who is EDF Energy?

EDF Energy is a UK electricity generation and supply company, wholly owned by the EDF Group in Paris. EDF Energy became the brand we know today in the UK market in 2003, as part of a wave of acquisitions and re-brandings that saw the arrival of E.ON from Germany, the re-branding of npower, and the creation of SSE. British Gas was the...

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