Dutch Lady: The magic of milk - animated 3D advertising
Masroor Ezami
Campaign details
Brand owner: Dutch Lady IndustriesContributing agency: FloorstoppersBrand: Dutch LadyCountry: MalaysiaIndustry Dairy products, fats, oils,Supermarkets and grocery storesChannels used: Point-of-purchase, in-storeMedia budget: $1 - $3 million
Market background and objectives
Dutch Lady is a familiar name for Malaysians as the brand has been present in the country for years and generations of young Malaysians grew up using their products. The company constantly strives to improve its processes in order to deliver nutritious products of...