Do online ad breaks clearly tell kids that advergames are advertisements that intend to sell things?
Soontae An
Ewha Womans University
Hannah Kang
University of Florida
Introduction
Pervasive food marketing towards children highlights the growing concern over childhood obesity in the United States. As research reveals a link between food marketing and children’s dietary behaviour (Gorn & Goldberg 1982; Bolton 1983; Borzekowski & Robinson 2001; Institute of Medicine of the National Academies 2006; Gantz et al. 2007), the most heavily advertised food categories include carbonated beverages and fast-food restaurants (Federal Trade Commission (FTC) 2008, 2012). In 2009, the fast-food...