Dishoom: The Dishoom Story Plates
OgilvyOne London
Objective of the campaign
Bombay style cafe Dishoom was to open a 200 seater restaurant in London's East End. To give the restaurant authenticity and stand out from the hundreds of other Indian restaurants in the area, we needed to create a point of difference and establish a new loyal base of customers.
The co-founder of Dishoom, Shamil Thakrar, did not think advertising fitted with the Dishoom brand, so we had to find a different way to achieve the above objectives while remaining true to the brand's persona of being authentic, quirky and...