Desafinado? Going off-key as a basis for innovation
Vivek BanerjiInsight Dojo
Inspiration
When I first heard about the ESOMAR conference called the “Carnival of Insights” being held in Sao Paulo, the richness of Brazilian music came to my mind. I thought of rhythmic styles like bossa nova, partido alto and chorinho. I remembered musicians like Joao Gilberto, Eliane Elias. and Egberto Gismonti. I also thought of Antonio Carlos Jobim, and his beautiful melody, Desafinado, a favourite tune of mine. What caught my attention about the composition is his use of certain “flat” notes that could be interpreted as dissonant,...