Cure Brain Cancer Foundation: Don't let them fight it alone

This case study explains how Cure Brain Cancer, an Australian charity, used a hard-hitting campaign to raise awareness of brain cancer and the needs of brain cancer sufferers.

Cure Brain Cancer Foundation: Don't let them fight it alone

TongueCure Brain Cancer Foundation

Executive summary

The problem for Cure Brain Cancer Foundation was that, despite a 95–98% mortality rate, awareness of brain cancer was disproportionate to other cancer types. We needed people to wake up to one of the most significant threats — brain cancer.

We told an insight-driven story featuring children doing the unthinkable — performing brain surgery on other sick kids.

Our integrated campaign had one lofty goal, to raise awareness by 25%. Our campaign smashed this KPI delivering 70% uplift in awareness. Additionally, our campaign...

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