Creatures of Habit: Part III - How can we measure habit strength?

This article, the third in a three-part series, demonstrates why it is useful to be able to measure the strength of existing habits and how to do so.

Creatures of Habit: Part III - How can we measure habit strength?

Crawford HollingworthThe Behavioural Architects

This is Part Three of a three-part series looking at habits in depth. Read Part One and Part Two

Habits are a major part of our lives – social psychologists estimate that 45% of our daily behaviour is habitual. We often can't help but point out the irritating habits of others…'You never turn the lights off.', 'Could you put your dirty plate in the dishwasher once in a while?', 'Stop fiddling with your nails, it's really annoying.' and so on....

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