Closing the eCommerce gap

This article explains how retailers can overcome existing barriers to further meet the potential offered by ecommerce and online shopping.

Closing the eCommerce gap

Sam Curtis

eCommerce has dominated business growth in recent years. But brands and retailers should be demanding more – here's why.

It's become a truism of modern business life that eCommerce growth routinely outstrips any other channel: a rule of thumb that holds broadly true across categories, and across markets. But does this mean that businesses should be content with the growth that online sales are providing for them? Far from it. This year's Connected Life study reveals the significant gaps that still exist between eCommerce potential and eCommerce reality, between the number of those researching...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands