Clinic Plus: Acts of inspiration
Anjali Krishnan
Campaign details
Brand owner: Hindustan Unilever Ltd (HUL)Leading agency: MindshareBudget: 3 – 5 millionCountry: IndiaIndustry: Hair careMedia: Games and competitions; Newspapers; Radio; Television
Market background and cultural context
In India, the shampoo category is close to US$1 billion in value, growing at a CAGR of 12%. The three giants in the category are Unilever, Procter & Gamble & L'Oréal, where Unilever is close to half the category size.
India is also a unique market, where premium global brands co-exist with strong local...