City of Antwerp: Merci

This case study describes a campaign by the Belgian city of Antwerp to reduce speeding traffic near schools.

City of Antwerp: Merci

Campaign details

Agency name: LDV UnitedCategory: Cause, Charity/Non-profit Marketing or SocialCountry: Belgium

Background

Speeding near schools is one of Antwerp's biggest traffic problems. The City of Antwerp wanted to increase its citizens awareness of this safety problem.

National Context of the Campaign

Like every other big city, Antwerp has problems with traffic speeding. Most public service announcements are formal and impersonal. They often get ignored or rejected because they fail to trigger some emotional response in the subjects. In order to reach people who speed near schools, we wanted to show...

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