Citizen Science, online identities and maximising Twitter: highlights from the Market Research Society's Connected World.

This event report looks at some of the ways in which brands and organisations are tapping into the world of connected consumers and explores the psychology of social media.

Citizen Science, online identities and maximising Twitter: highlights from the Market Research Society's Connected World.

Lena RolandWarc

Citizen Science: Gaming for good

Crowdsourcing isn't just about raising money or trawling for ideas. Speaking at the Market Research Society's Connected World event, held in central London in July 2014, Amy Carton, Citizen Science programme lead manager, discussed her work with Cancer Research UK (CRUK). Citizen Scienceharnesses the power of the crowd to advance scientific research and help solve research problems in a time-efficient way. A survey conducted by CRUK found that people have an appetite to help a...

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