Chipper for Chips Ahoy!
Connie Xu
Campaign details
Brand owner: Mondelēz ChinaLead agency: Carat ChinaBrand: Chips Ahoy!Country: ChinaIndustry Bread, cake, biscuitsChannels used: Content marketing , Earned media, buzz, Internet - search , Mobile and apps , Online video , Social media , Sponsorship - media, TelevisionMedia budget: 500k - 1 million
Executive summary
This case study describes how Chips Ahoy! set out to dominate April Fool's Day and get the Chinese youth to embrace some fun. The aim was to win over their hearts, minds and mouths...