Casa do Zezinho ONG: Goal for education
Isabela Albero
Campaign details
Brand owner: Casa do ZezinhoLead agency: ALMAP BBDOBrand: Casa do Zezinho ONGCountry: BrazilIndustry Charities and voluntary organisationsChannels used: Earned media, buzz, Events and experiential, Internet - general, Social media Media budget: Up to $500k
Executive summary
This case study describes how Casa do Zezinho, a Brazilian NGO that provides education to over 1,200 underprivileged children, raised funds and awareness by partnering with one of Brazil's biggest football teams. The challenge was to raise funds to promote...