Callcredit: Tall stories

This case study describes a launch campaign in the UK by Callcredit, a credit referencing, risk and fraud agency, which targeted insurance companies as potential clients.

Callcredit: Tall stories

Purebrand

The team

Jamie Crellin, Claire MacMenemy, David Swift, Matthew Buckley.

Other contributor:

Purebrand – Creative designers.

How did the campaign make a difference?

Callcredit needed a platform to introduce the brand and the breadth of offering. A mailer replicating a claims folder with outlandish claims produced some of the most outstanding ROIs ever seen – from the number of inbound calls generated to the number of introductory meetings booked.

What details of the strategy make this a winning entry?

As a data services provider, it was so important to be bang on the money with audience...

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