Cão Sem Dono: Doggy Trash Can
Campaign details
Brand Owner: Cão Sem DonoAgency: NewStyleBrand: Cão Sem DonoCountry: BrazilIndustry: Government & Non-ProfitChannels Used: Live Events, Social Media, Online Video, Word of mouth and viral
Executive Summary
There are 20 million stray dogs in Brazil. In order to highlight this problem, Cão Sem Dono, a Brazilian charity, organised a live stunt featuring a trash can with a difference. Footage of the stunt was then put on YouTube, attracting 60,000 views in five days and an increase in pet adoptions for the...