Cão sem dono: Doggy Trash Can

Cão Sem Dono, a Brazilian charity, organised a live stunt featuring a trash can with a difference in order to highlight the societal problem of abandoned dogs.

Cão Sem Dono: Doggy Trash Can

Campaign details

Brand Owner: Cão Sem DonoAgency: NewStyleBrand: Cão Sem DonoCountry: BrazilIndustry: Government & Non-ProfitChannels Used: Live Events, Social Media, Online Video, Word of mouth and viral

Executive Summary

There are 20 million stray dogs in Brazil. In order to highlight this problem, Cão Sem Dono, a Brazilian charity, organised a live stunt featuring a trash can with a difference. Footage of the stunt was then put on YouTube, attracting 60,000 views in five days and an increase in pet adoptions for the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands