Bradesco Seguros: The world's longest phone hold time
Isabela Albero
Campaign details
Brand owner: BradescoLead agency: AlmapBBDOBrand: Bradesco SegurosCountry: BrazilIndustry InsuranceChannels used: RadioMedia budget: Up to $500k
Executive summary
This case study describes how Brazilian insurance company Bradesco Seguras engaged new customers by creating a radio ad which poked fun at long call-waiting times. Bradesco Seguros is one of Brazil's largest insurance companies, and is well known for its efficiency, but it needed to reinforce the high quality of its services and customer care in order to...