BENGAY: Championing movement, in the moment
Campaign details
Advertiser: BengayAgency: AnsibleCategory: In-App or Gaming Advertising Region: North America
Strategy
BENGAY® is a topical pain reliever that has been around for over 100 years. As their core consumer base aged, the brand needed to attract a younger audience to ensure the brand stayed relevant in a quickly growing category. In 2013, Bengay sought to connect with active millennials and position the brand as the "Champion of Movement" to drive purchase and loyalty.
Execution
The intended audience included prospective Bengay users during their fitness routine,...