Beauty and dream by Toyota
Myriam Samaoli, Philippe Torloting and Raphael Marquenet
Campaign details
Brand owner: ToyotaAgency: MoxieBrand: ToyotaCountry: France
Executive summary
This case study describes how Toyota set out to optimise its presence on Facebook by raising a strong community, and then aimed to get that community 'dreaming' about the brand. In addition to a strong YouTube channel, the Facebook Toyota Page grew closer to its community by sharing beautiful pictures of the brand, and creating games and events. As a result of the campaign, a reach rate of +100% was achieved...