Beauty and dream by Toyota

This case study describes a social media strategy in France by Toyota, the car manufacturer, which aimed to build a Facebook community.

Beauty and dream by Toyota

Myriam Samaoli, Philippe Torloting and Raphael Marquenet

Campaign details

Brand owner: ToyotaAgency: MoxieBrand: ToyotaCountry: France

Executive summary

This case study describes how Toyota set out to optimise its presence on Facebook by raising a strong community, and then aimed to get that community 'dreaming' about the brand. In addition to a strong YouTube channel, the Facebook Toyota Page grew closer to its community by sharing beautiful pictures of the brand, and creating games and events. As a result of the campaign, a reach rate of +100% was achieved...

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