Audi redefines second screen TV with 'Pretty Little Liars' and Snapchat

Audi Team

This case study describes a campaign by Audi, the car manufacturer, which integrated television and social media to increase awareness and consideration amongst young women in the US.

Audi redefines second screen TV with 'Pretty Little Liars' and Snapchat

Audi Team

Campaign details

Brand owner: Volkswagen GroupLead agency: HugeContributing agency: MediacomBrand: AudiCountry: United StatesIndustry: Automakers and marques, Automotive industry, market, Executive, luxury, prestige cars, TV channels, services, programmes, Websites, online services, appsChannels used: Content marketing, Earned media, buzz, Mobile and apps, Public relations, Social media, Sponsorship - mediaMedia budget: 1 - 3 million

Executive summary

This case study describes Audi of America's first-of-its-kind, integrated campaign leveraging television and social media to drive brand...

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