A period of punctuated equilibrium inspired by big data

This article argues that the advent of big picture requires a new creative approach from advertisers, otherwise they will be stuck apply old creative approaches to an entirely new medium.

A period of punctuated equilibrium inspired by big data

Ian EdwardsVizeum

The time is ripe for using Big Data creatively to generate value for the consumer through communications that are perfectly targeted to a moment in time that speaks emotively to that individual on what matters to them.

The Admap Prize 2015 This essay was Commended by The Admap Prize 2015 judges. For more information visit the Prize page.

According to renowned biologist Stephan Jay Gould, there is a common misconception about the theory of evolution, namely that change happens gradually – a constant march...

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